Responsibilities

• Own a multi-million-dollar monthly paid engine across Google and Meta with full authority over systems, measurement, creative testing, capital allocation, and team
• Convert a multi-million-dollar paid budget into maximum contribution margin, building the decision systems, measurement infrastructure, and team that let the revenue engine run and scale without day-to-day executive involvement
• Design and document the rules that govern spend: when to pause, when to increase budget, when to pull back, and the measurement each decision depends on
• The system should run the scaling without day-to-day executive oversight
• First 12 months: build pause/hold/scale logic and budget guardrails from scratch; deploy geo-holdout incrementality testing; architect the creative engine as a system: concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, and whitelisting
• Design capital allocation on marginal return where every added dollar fights diminishing returns
• Design promo architecture across the retail calendar: pulse strategy, financing offers, funnel alignment
• Identify and pilot new paid channels beyond Google and Meta

Requirements

• 6+ years in performance marketing, including sustained ownership of $1M+/month Meta spend and $1M+/month Google spend (concurrent or across roles)
• "Ownership" means direct authority over strategy, structure, and budget, not just execution
• Google depth that is PMax-era: structure, feed optimization, brand/non-brand economics
• High-AOV considered-purchase experience ($1,000+ AOV: furniture, jewelry, home fitness, or comparable): sparse-conversion, long-lag decision-making
• Has personally built, not inherited, bid/budget/pause decision systems at scale. Candidates will be asked to present a playbook they authored.
• Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design
• Creative testing systems at scale, post-ATT: concept-vs-variation discipline, creative analytics
• Team leadership including senior direct reports; experience building or restructuring a performance marketing function
• Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria

Preferred

• Scripting against Meta/Google APIs; Google Ads Scripts
• Mixed agency + in-house background
• Experience with emerging paid channels (TikTok, Connected TV, affiliate/partnerships)
• D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals

Benefits

• Comprehensive medical, dental, and vision insurance (based on country of hire)
• Generous Paid Time Off (PTO) + Public holidays
• AI-First organization with access to AI-native tool stack
• Remote First: Work from the comfort of your home office
• Learning & development opportunities
• International team collaboration (14+ nationalities)
• Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions