Responsibilities

• Grow the Practice
• Develop and grow senior level client relationships across lifestyle sectors.
• Personally lead and drive new business activity, from prospecting and credentials through to pitch and close.
• Counsel and build relationships with peers in industry and with other FP practice areas.
• Maintain and grow existing client business, and manage profitability and financial aspects of accounts.
• Represent FINN Partners at industry events, trade bodies and sector networks to build profile and generate leads.
• Play an active role in talent identification and recruitment for the practice.
• Provide creative leadership
• Lead creative concepting across the Consumer & Lifestyle practice, developing campaign ideas from a blank page, not just executing client briefs.
• Serve as the creative lead in new business pitches, developing and presenting original creative platforms to prospective clients at CMO and board level.

Requirements

• Demonstrated ability to network with potential clients and develop new business leads.
• Ability to generate profitability, budget programmes and manage client finances.
• Ability to motivate, lead and develop others.
• Demonstrable track record of originating campaign ideas that have been entered for, shortlisted at, or won industry creative awards - PRWeek, PRmoment, Cannes PR Lions, D&AD or equivalent.
• Fluency across the creative toolkit: copywriting, art direction, experiential concepting, social-first ideas, video and content.
• Understanding of what makes earned media work: news hooks, cultural moments; journalist and editor psychology; combined with the creative ambition to exploit those mechanisms at the highest level.
• Experience working in or alongside advertising, integrated or creative agencies, in addition to PR.
• Deep sector knowledge across at least two of: F&B, Beauty, Fashion, Retail, Sports - with existing relationships at brand and marketing director level.
• Additional language skills a significant advantage given FINN's global footprint.
• Entrepreneurial spirit, creativity and passion