Responsibilities

• Define and lead go-to-market strategies for our product & service portfolio such as CRO, CDMO and overall oligo, and further business initiatives.
• Partner with the Business Development team to ensure successful market penetration and development.
• Develop value propositions, messaging frameworks, and competitive positioning.
• Develop and execute the company's overall marketing strategy aligned with business objectives.
• Act as a strategic partner to senior leadership on market positioning, brand development, and growth opportunities.
• Lead and coordinate marketing activities across multiple channels and stakeholder groups.
• Establish marketing priorities, budgets, KPIs, and performance metrics.
• Communicate and translate complex scientific, technical, and business topics into compelling customer-focused messaging.
• Conduct market, customer, and competitor analyses to identify opportunities and risks.
• Oversee the company's website strategy, content, and user experience.

Requirements

• Master's degree in Marketing, Business Administration, Life Sciences, Communications, or a related field.
• Significant experience in senior marketing leadership roles in pharma/CDMO
• Proven success in developing and executing integrated marketing and go-to-market strategies.
• Broad marketing expertise across branding, communications, digital marketing, product marketing, and customer engagement.
• Strong strategic thinking combined with a hands-on, execution-oriented mindset.
• Excellent communication and stakeholder management skills.
• Experience in life sciences, biotechnology, healthcare, diagnostics, or a related industry is highly desirable.