Senior Director, Content Marketing - Legal & Government

London, UK (Unknown)

Salary Not AvailableSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the editorial strategy and content engine for Legal Professionals, shaping market POV and flagship programs that drive demand and pipeline while defining the operating model and cross-functional partnerships.

  • Editorial Strategy: set market-ready themes and POV grounded in customer insight and commercial priorities.
  • Original Content Programs: flagship franchises, expert analysis, multi-format reports, executive bylines, and customer storytelling.
  • Content that Drives Pipeline: create SEO and nurture content, enable sales, and coordinate launches for integrated campaigns.

Job Description

Responsibilities

  • This role leads the content engine behind that strategy. You'll set the editorial agenda for our Legal Professionals business, shape how the market understands the future of legal work, and build the content programs that drive demand for CoCounsel , Westlaw, Practical Law, HighQ, and Noetica . You'll lead our thought leadership strategy , with a clear point of view about what separates serious legal AI from the rest.
  • You'll report to the VP of Marketing - Legal and Government , and partner closely with Brand, Demand Generation, Thomson Reuters Institute, Communications, Product, and Sales leadership. You'll lead a team of writers, strategists, and producers .
  • Editorial strategy. The themes, narratives, and point of view we bring to market across the Legal Professionals portfolio, grounded in deep customer understanding , commercial priorities, and a clear competitive read.
  • Original content programs. Flagship research franchises, expert analysis, multi-format reports, video and audio series, executive bylines, and customer storytelling .
  • Content that drives pipeline . Organic search and SEO, demand generation content for nurture and conversion, sales enablement, and integrated content for launches and campaigns.
  • The content operating model. Editorial calendar, production workflows, distribution across paid, owned, earned, and partner channels, and the measurement framework that ties content to business outcomes.
  • Team and partner network. A high-performing team of content leaders, writers, and producers, extending via relationships with our internal Studio, agency , and contributor network.
  • Outcomes you'll drive in year one
  • A defined editorial point of view that's recognized in the market, measured through share of voice
  • Measurable lift in organic traffic and content-influenced pipeline across the Legal Professionals portfolio.
  • A content team and operating model that scales with the business, including a clear bar for AI-assisted production that protects voice, accuracy, and authority.
  • About the Role What you'll own

Requirements

  • 8+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team.
  • A track record of building original content programs that moved a market, not just produced volume. You can point to specific franchises and what they earned the business.
  • Strong editorial judgment. You can read a draft, name what's wrong with it, and rewrite the lede yourself when needed.
  • Fluency with AI content tools and a clear point of view on how to use them without flattening voice or eroding accuracy.
  • Comfort working with senior executives, including extracting their point of view, ghostwriting at their level, and pushing back when needed.
  • Fluency with content performance data and marketing analytics. You manage to numbers without losing the craft.
  • Familiarity with the modern content stack: CMS, content operations platforms (Workfront, Contently, Writer), SEO and analytics tools, and AI-assisted production.

Preferred

  • Experience in legal, regulated, or professional services markets is a strong plus. If you don't have it, you've moved into a complex vertical before and gotten smart fast.

Benefits

  • Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
  • Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
  • Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
  • Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
  • Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
  • Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
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Thomson Reuters

Thomson Reuters (TSX/NDAQ: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.For more information on Thomson Reuters, visit tr.com and for the latest world news, reuters.com.

Toronto, Ontario, CAN
36K employees (5,269 in marketing)

Traffic Signals

Monthly Visitors
2.3K
Traffic Source Mix
Search
33.2%
Direct
41.7%
Referral
12.7%
Social
9.8%
Paid
1.5%

Headcount Trend

Current headcount: ~36.3K

Marketing Team

Marketing Team Size
4,547 (13% of company)
Median Career Experience
13 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
6

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