Responsibilities

• Strategic leadership and ownership of digital PR strategies across allocated accounts, translating search objectives into creative campaigns, data-led activity, and reactive opportunities.
• End-to-end digital PR campaign oversight, ensuring delivery meets agreed objectives, timelines, and quality standards.
• Collaborating directly with the SEO team to ensure digital PR activity drives link equity, organic visibility, and search performance.
• Working with account leads to identify growth opportunities within existing accounts and cross-sell services.
• Leading the digital PR element of new business pitches, proposals, and presentations alongside Commercial and Client Services teams.
• Ensuring digital PR campaigns operate within agreed scope, resource, and profitability parameters.
• Evolving Tank’s digital PR proposition and methodologies in partnership with the senior leadership team.
• Providing senior sign-off on digital PR strategies, campaign concepts, data, and client-facing outputs.
• Day-to-day leadership, coaching, and mentorship of digital PR delivery teams to foster a high-performance culture.
• Maintaining a targeted level of billable delivery, leading complex campaigns, strategic projects, and high-value media outreach.

Requirements

• Extensive experience in a senior digital PR role within an agency environment, leading high-impact campaigns and link acquisition strategies.
• Deep understanding of organic search, SEO metrics, and how digital PR integrates with search performance.
• Proven track record in senior client handling and leading pitch processes to win new business.
• Strong team leadership and mentoring capabilities, with experience developing skills across account teams and specialists.
• Exceptional strategic vision, editorial mindset, and data-driven approach to campaign creation.
• Commercial acumen with a strong grasp of scoping, resourcing, and account profitability.
• Excellent written, verbal, and presentation skills with an ability to communicate complex search and PR concepts clearly.
• A proactive, growth-oriented mindset capable of thriving in a fast-paced agency environment.

Benefits

• 25 days holiday, plus bank holiday, plus extended Christmas closure and a day off for your birthday.
• A hybrid working policy which includes 3 days in the office and 2 days at home. You pick and choose your days and we offer flexible start and finish times giving you the chance to enjoy time in the office with your team and a few days WFH.
• Quarterly Tank socials organised by our social committee.
• A chance to vote every quarter in our Tank Treats for those team members who you think go that extra mile.
• Take part in our Tank ThANKs scheme, working with local charities and community organisations on a pro bono basis.
• A day off to work with a charity of your choice.
• Enhanced maternity and paternity packages.
• New business bonus scheme.
• An overtime policy so you can get back any extra hours you work.
• Cheaper electric cars with access to Love electric, the salary sacrifice scheme.