Responsibilities

• Media Opportunities & Pitching: Research forward features, identify a broad range of news hooks, and assist in pitching stories to regional, national, and trade journalists.
• PR Copywriting: Draft press releases, media alerts, client Q&As, and round-ups under senior guidance.
• Press Office Support: Act as the first point of contact for day-to-day media enquiries, supply high-res image assets, and keep media databases up to date.
• Events & Media Visits: Assist with the coordination of press drops, media FAM trips, influencer invites, launches, and guest lists.
• Coverage Tracking: Monitor daily media hits and assemble monthly client reports showing PR & social media platform activity, reach, and campaign results.
• Short-Form Video: Plan, film, and edit engaging Instagram Reels, TikToks, and video assets at client properties around the UK. Liverpool has the highest demand for content, followed by Manchester and London.
• Social Management: Draft monthly social planners, schedule posts, reply to messages, and build active online community engagement across client feeds.
• Trend Spotting: Keep track of trending audio, viral formats, and platform updates to keep client social channels fresh and relevant.
• Digital Copywriting: Write and format blog posts, website articles, and news updates.
• Email Campaigns: Build, format, and schedule digital e-flyers and client mailers.

Requirements

• Education & Experience: A degree in PR, Journalism, Communications, or Creative Writing, paired with 6–12 months of hands-on agency/in-house PR or social media experience (internships and placement years included!).
• Short-Form Video Confidence: Comfortable picking up a smartphone, capturing content on-site, and editing Instagram Reels and TikToks.
• Time Management & Prioritisation: Ability to manage your own workload, meet tight press deadlines, and stay organised in a multi-client agency environment.
• Confidence & Communication: Clear, professional written and verbal communication skills with the confidence to speak with journalists, brief influencers, and assist clients on-site.
• Proactive & Eager to Learn: High attention to detail, strong pride in your work, and an enthusiasm to adapt your tone of voice to suit different brand briefs.