Responsibilities

• Lead the delivery of MAP's paid digital fundraising programme, from campaign briefing through to optimisation and review
• Develop and oversee our Conversion Rate Optimisation (CRO) roadmap
• Support on the development of our paid digital strategy, attribution models and reporting
• Build and run testing plans to identify and scale what works
• Improve internal and agency processes, including content sourcing and sign-off pipelines
• Manage relationships with external creative and media agencies
• Support budgeting, forecasting and compliant conversion tracking

Requirements

• Proven experience managing paid digital performance marketing campaigns across channels including Meta Ads, Google Ads and programmatic display
• A strong eye for creative and storytelling, and an understanding of how paid and owned channels work together
• Confidence managing multiple complex campaigns and competing priorities
• Strong analytical skills — able to turn data from multiple sources into clear, actionable reporting
• Demonstrable experience influencing and managing stakeholders, internally and externally
• A good understanding of GDPR and the Fundraising Code of Practice
• Desired experience working on regular giving recruitment campaigns across digital and direct marketing channels.
• Experience in a charity, humanitarian or campaigning environment is a plus, but not essential