Responsibilities

• Taking day-to-day ownership of Sowerbys’ digital marketing activity, working closely with the Marketing Director to help shape its direction.
• Leading the planning, setup and day-to-day management of paid social campaigns, with a particular focus on Meta Ads Manager.
• Managing every stage of Meta campaigns, including objectives, audiences, budgets, creative formats, tracking, testing, optimisation and reporting.
• Planning and managing paid campaigns across LinkedIn and other relevant platforms where they support our commercial objectives.
• Analysing paid and organic social media performance to understand which audiences, messages, creative approaches and channels deliver the strongest results.
• Monitoring campaign performance, lead quality, enquiries, conversions, website activity and return on investment.
• Turning data and campaign findings into clear, commercially focused recommendations for the Marketing Director and wider business.
• Continually testing and refining audiences, content, creative and campaign approaches to improve performance.
• Planning, creating and managing integrated campaigns across social media, email, website and other digital channels.
• Overseeing the social media content calendar and using performance insights to shape future content and maintain a consistent, engaging presence across relevant platforms.

Requirements

• Extensive, hands-on experience using Meta Ads Manager, including building campaigns from the ground up, selecting objectives, developing audiences, allocating budgets, testing creative, optimising performance and producing meaningful reports.
• A proven record of managing paid social campaigns and improving measurable results such as lead quality, cost per enquiry, conversions and return on investment.
• Strong analytical skills, with the ability to interpret campaign, social media and website data and turn it into clear commercial recommendations.
• A detailed understanding of social media performance, audience behaviour and the content and creative approaches that generate engagement, enquiries and conversions.
• Experience managing organic social media channels and using performance insights to inform content planning.
• Experience using LinkedIn Campaign Manager and other paid digital platforms would be advantageous.
• Strong creative judgement and the ability to contribute ideas for campaigns, social content, property marketing and video.
• Proven experience in a broader digital marketing role, ideally with responsibility across several digital channels.
• A good understanding of SEO and how content, websites and search work together.
• Excellent copywriting and proofreading skills.

Preferred

• Experience using LinkedIn Campaign Manager and other paid digital platforms would be advantageous.
• Previous experience of managing, supervising or supporting the development of another team member would be advantageous.
• Experience within property or another lifestyle-led brand would be useful, but it isn’t essential.

Benefits

• Company pension