Responsibilities

• Lead the UK online marketing agenda, turning business priorities into an integrated strategy that drives acquisition, engagement, conversion and sustainable growth across Travelex.co.uk and the Travelex app.
• Set the direction for paid and organic activity across PPC, paid social, display, retargeting, SEO, CRM, affiliates, content and social media, ensuring plans are integrated and commercially focused.
• Lead the UK website’s mobile-first transformation, partnering with Product and Marketing to improve customer journeys, conversion and digital performance.
• Define the digital roadmap and promotional calendar, creating clear briefs and prioritising high-quality delivery across content, CRM, promotions and channels.
• Develop a customer-led content strategy across website, search, CRM and social, using insight, creativity and responsible AI to drive engagement and conversion.
• Own the UK SEO strategy, covering keyword research, technical SEO, content optimisation and organic growth.
• Lead paid search, SEO and specialist agencies, setting clear objectives and holding partners accountable for KPIs, service and commercial outcomes.
• Define and deliver a leading social media strategy that builds brand relevance, customer engagement and measurable growth.
• Own the affiliate platform and partner strategy, growing existing relationships and securing new partners to deliver profitable growth.
• Set the CRM strategy and annual contact plan across email and app, using insight, segmentation and testing to deliver relevant customer journeys.

Requirements

• At least eight years’ performance or digital marketing experience, gained client-side or agency-side, with strong online and e-commerce exposure.
• Deep knowledge of the digital customer journey and key acquisition and retention channels, including SEO, paid search, paid social, display, affiliates and CRM.
• Proven experience managing significant paid media budgets, optimising channel investment and improving commercial performance.
• Highly analytical and solutions-focused, with strong numerical skills and commercial acumen; able to turn complex data into clear insight and action.
• Confident using analytics, advertising and affiliate platforms, including Google Analytics, Google Ads, Microsoft Ads, DV360, StackAdapt and Meta.
• Strong creative judgement and copywriting skills, with the ability to produce compelling, customer-focused communications.
• A proactive, delivery-focused approach, with the resourcefulness to make things happen.
• Commercially agile and comfortable working at pace, balancing speed, quality and fit-for-purpose delivery.
• A test-and-learn mindset, using evidence and experimentation to improve customer and business outcomes.
• Excellent communication and influencing skills, with the credibility to build relationships and align stakeholders at all levels.