Responsibilities

• Plan, build, launch and optimise lead-generation campaigns across Meta Ads, TikTok Ads and Google Ads.
• Manage campaign targeting, budgets, placements, lead forms and landing-page traffic in line with agreed recruitment objectives.
• Monitor campaign performance closely and optimise activity to improve lead volume, lead quality and cost efficiency.
• Identify underperforming campaigns, audiences and creatives and implement appropriate optimisation actions.
• Support A/B testing of audiences, messaging, creative, lead forms and landing pages.
• Work with the wider Marketing team to ensure campaigns have the required creative assets, messaging and calls to action.
• Monitor key performance indicators including spend, cost per lead, conversion rate, lead quality and channel performance.
• Analyse campaign data to identify trends, opportunities and areas requiring improvement.
• Make evidence-based recommendations regarding campaign structure, targeting and budget allocation.
• Ensure digital activity remains aligned with student recruitment priorities and agreed campaign objectives.

Requirements

• Demonstrable experience managing paid digital advertising campaigns.
• Practical experience with Meta Ads Manager.
• Experience with Google Ads.
• Experience with, or a strong understanding of, TikTok Ads.
• Strong understanding of digital lead generation and performance marketing.
• Experience working with a CRM system, ideally HubSpot.
• Understanding of lead tracking, attribution, UTM parameters and conversion tracking.
• Experience with email marketing and marketing automation.
• Strong analytical skills and confidence interpreting campaign performance data.
• Ability to manage multiple campaigns and priorities.