Senior Digital Marketing Executive

Responsibilities

• Manage and optimise performance marketing campaigns across app marketing, paid social, and display channels to drive user acquisition.
• Collaborate with brand and creative teams to produce, review, and deliver marketing assets that align with brand standards and drive conversions.
• Track and allocate digital marketing budgets across channels to meet commercial acquisition targets while maintaining spend efficiency.
• Set up and evaluate A/B and multivariate tests across creative assets, messaging, and landing pages to improve campaign performance.
• Analyse campaign data and conversion funnels to share clear, actionable performance reports with team leads and key stakeholders.
• Handle routine campaign financial administration, including raising purchase orders and processing invoices with internal finance teams.
• Ensure all digital advertising campaigns strictly comply with applicable industry regulations, territorial licensing guidelines, and age verification standards.
• Work collaboratively with external media partners, ad platforms, and creative agencies to coordinate campaign launches smoothly.
• Test and evaluate emerging digital marketing channels and audience targeting methods to support ongoing user growth.

Requirements

• Experience running and optimising paid acquisition campaigns across mobile app marketing, paid social, or display channels.
• Experience managing digital media spend against agreed CPA and ROAS performance targets.
• Practical understanding of conversion tracking mechanics, attribution models, and event mapping.
• Clear understanding of digital marketing measurement and attribution methodologies, including conversion tracking and the ability to interpret campaign performance data. Experience with Mobile Measurement Partners (MMPs) is highly desirable.
• Experience designing and running A/B tests to improve ad performance and conversion rates.
• Demonstrated ability to take ownership of campaign deliverables and manage project timelines independently.
• Clear communication and collaboration skills when working with cross-functional teams and external suppliers.
• A proactive, curious and adaptable approach, with a willingness to learn new platforms, embrace AI-powered tools, explore emerging technologies and continuously develop digital marketing expertise.

Preferred

• Experience with Mobile Measurement Partners (MMPs) is highly desirable.

Benefits

• Company Performance Bonus
• Flexible Working Agreements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials