Responsibilities

• You’ll own all the digital marketing platforms and channels.
• You’ll lead the delivery of the charity's digital marketing roadmap.
• The aim is to bring together the website and fundraising platforms, supporter communications/email, organic social, digital content, paid media, analytics, supporter journeys, online experiences and emerging technologies into a cohesive approach that brings measurable engagement, income and impact.
• Primarily, you'll be responsible for strengthening our existing digital foundations, but also identifying and shaping what comes next.
• This role is ideal for someone who combines translating vision into action with ‘hands-on’ practical expertise, and who enjoys building, developing and scaling digital delivery.
• You'll be comfortable moving between setting direction, influencing stakeholders and ‘rolling up your sleeves’ resolving day-to-day digital challenges, unblocking projects and helping move priority work forward.
• Relationship building is at the core. You’ll work across fundraising, communications, supporter experience and data, as well as frontline clinical and operational teams. You’ll also foster critical agency partner relationships.
• Team: Marketing
• Reports to: Head of Marketing
• Reports: Two direct reports, current total team of four, scope for future team builds/development