Responsibilities

• Proactively identify client challenges and unmet needs, turning them into new briefing opportunities.
• Partner with our analytics, technical and client teams to turn customer, behavioural and performance data into clear, actionable strategy.
• Develop CRM and customer engagement strategies, customer journeys, lifecycle and contact strategies, and communications frameworks, and support their execution.
• Build targeting strategies and measurement frameworks that improve CRM effectiveness and inform optimisation.
• Present recommendations confidently to senior client audiences through clear, compelling visual outputs.
• Contribute to pitches and new business, helping shape the CRM strategy and strategic story, and run or contribute to client growth initiatives such as business reviews, audits and ideation workshops.
• Help build and shape Plinc's strategic function, championing strategic thinking across teams, a genuine opportunity to leave your mark as the function grows.

Requirements

• Demonstrable experience delivering CRM and customer strategy for clients, from customer journeys and lifecycle strategy to segmentation, targeting and contact strategy.
• Strong data planning and analytical skills, comfortable collaborating with analysts and data scientists to turn data into actionable strategy.
• A solid understanding of measurement, experimentation and test-and-learn approaches.
• A proactive, curious mindset, with a track record of spotting client challenges and opportunities beyond the original brief.
• Strong visual storytelling skills and the confidence to present to and build trusted relationships with senior clients, including constructively challenging established thinking.
• Experience contributing strategic thinking to pitches and new business.
• A collaborative team player, comfortable working across multiple accounts and stakeholder levels at once.

Preferred

• A minimum of 5 years' working in a CRM strategy role, or demonstrable expertise in this area.
• Experience/familiarity with
• Marketing technology and automation platforms (SCV, CDP),
• Web analytics/personalisation tools,
• BI tools.

Benefits

• Salary Range: £65,000-£75,000 (FTE)
• Bonus scheme
• 25 days paid annual leave (FTE), buy/sell scheme + additional days for long service
• Hybrid working
• Flexible working practices
• Ongoing Training & Development
• Health & Wellbeing package
• Financial Health (pension, life assurance, etc.)
• Employee Assistance Programme
• Team & Company Socials