Responsibilities

• Support the delivery of CRM campaigns from brief through to launch and reporting
• Write clear, engaging copy for member communications across multiple channels
• Create, build and coordinate email campaigns using CRM and email marketing platforms, managing activity from initial brief through to deployment
• Carry out quality assurance checks to ensure campaigns are accurate and meet required standards
• Develop and deliver A/B tests to improve campaign performance and customer engagement
• Monitor campaign performance and share insights and recommendations with the wider team
• Build strong working relationships with colleagues across multiple business areas, community teams, CRM specialists and external agency partners
• Work closely with CRM Operations colleagues to brief audience selections, support campaign activation and ensure successful delivery through Salesforce Marketing Cloud
• Support the team with campaign administration, meeting coordination, competitor reviews and other activities that help keep campaigns and projects running smoothly

Requirements

• Experience supporting marketing campaigns, ideally within a CRM, digital marketing or customer marketing environment
• Experience writing compelling marketing copy, with the confidence to create customer-focused content for email and CRM campaigns independently
• Great communication and relationship-building skills, with the confidence to work effectively with stakeholders across different teams and build collaborative working relationships
• Excellent attention to detail and a commitment to delivering accurate, high-quality work
• Good organisational skills and the ability to manage multiple priorities in a fast-paced environment
• Confidence working with data, reporting and campaign performance metrics to identify opportunities for optimisation and improvement
• A proactive approach to problem solving and identifying opportunities to improve campaigns

Benefits

• An annual bonus (based on personal and business performance)
• 28 days holiday (rising to 32 with service) plus bank holidays
• A pension with up to 10% employer contributions
• Access to a subsidised onsite gym (at our Manchester HQ)
• 30% discount on Co-op products and 10% off other brands
• Stream - early access to a percentage of your pay as you earn it
• Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice
• 24/7 colleague support service
• Training and support for your development and career progression
• Cycle-to-work scheme