Senior CRM Manager

UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 9 days ago

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Job Summary

Own and execute the CRM strategy to drive engagement, retention and revenue across lifecycle.

Define and drive the CRM vision and roadmap across channels
Design and optimise end-to-end lifecycle journeys with data-driven automation
Lead and develop the CRM team while partnering with product, campaigns, and analytics

Job Description

Responsibilities

Translate business goals into measurable CRM outcomes and growth levers.
Design, implement and optimise end-to-end customer lifecycle journeys (acquisition > onboarding > retention > re-engagement > loyalty).
Build advanced segmentation, propensity models and automation programs informed by data and business insights.
Leverage CRM data to generate actionable insights and drive strategic decisions.
Own the CRM vision, strategy and roadmap to accelerate customer engagement, repeat purchase, loyalty and retention.
Lead long-term planning of CRM investments, metrics and technology stack enhancements.
Oversee personalised messaging across email, push, SMS, onsite, and CRM-connected channels.
CRM Leadership – Lead, develop and grow the CRM function, including coaching more junior team members (e.g., CRM specialists/analysts).
Lifecycle & Engagement – Design, implement and optimise end-to-end customer lifecycle journeys (acquisition > onboarding > retention > re-engagement > loyalty).
Team Leadership – Foster cross-functional collaboration to align CRM planning with product launches, campaigns, and promotional activity.

Requirements

Demonstrable experience in CRM, lifecycle marketing or digital retention roles, with appropriate and relevant experience in a leadership capacity.
Team player
Commercially astute and customer-centric
Creative and analytical thinker, comfortable with ambiguity
Passionate about sports, performance nutrition and delivering best-in-class customer experiences.
Proven success in driving CRM strategy for D2C, ecommerce or subscription businesses.
Expertise with CRM platforms (e.g., Bloomreach, Klaviyo / Salesforce Marketing Cloud / Braze / HubSpot) and CRM analytics tools.
Strong data-led mindset, with experience using analytics to influence campaign and lifecycle decisions.
Exceptional leadership, communication and stakeholder management skills.

Benefits

On-site gym
Cycle to work scheme
Product discount
Birthday day off
Pension - employer contribution at 4%

Science in Sport Group

Science in Sport Group is a leading sports nutrition business that develops, manufactures and markets innovative nutrition products for professional athletes, sports and fitness enthusiasts and the gym lifestyle community. The Company has two highly regarded brands: PhD Nutrition, a premium active-nutrition brand targeting the gym lifestyle community, and SiS, a leading endurance nutrition brand among elite athletes and professional sports teams. PhD is one of the UK's leading active nutrition brands with a reputation for high quality and product innovation. The brand has grown rapidly, based on its core protein powders, since its launch in 2005. The range now comprises powders, bars and supplements including the high protein, low sugar range, PhD Smart.SiS has a core range comprising gels, powders and bars focused on energy, hydration and recovery. SiS is the official sports nutrition supplier to many professional teams and organisations and supplies more than 300 elite teams in the UK, Europe and USA.Science in Sport is headquartered in Blackburn.

Founded in 1992

Blackburn, England, GBR

154 employees (21 in marketing)

www.sisplc.com