Senior CRM Analyst

Cheshire East, UK (On-site)

£45K/yr – £55K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own CRM analytics and campaign measurement, turning data into clear, actionable insights for engagement and ROI.

  • CRM analytics ownership: data storytelling, visualization, and measurement best practices.
  • Campaign performance: SME on measurement, insights, and informing marketing strategy.
  • Cross-team impact: partner with Marketing to shape objectives and uplift CRM plans.

Job Description

Responsibilities

  • Lead and champion best practice in CRM analytics, data storytelling and visualisation
  • Act as a subject matter expert on campaign measurement and performance analysis
  • Collaborate with Marketing teams to understand objectives and shape effective campaign strategies
  • Deliver deep customer and campaign insights to inform marketing plans and CRM strategy
  • Drive continuous improvement by introducing new tools, techniques and ways of working
  • Provide actionable, data-driven recommendations to increase engagement and maximise ROI
  • Coach and support colleagues, sharing knowledge across the team

Requirements

  • Strong SQL skills and experience working with large-scale data warehouses
  • Proven experience delivering end-to-end analytics projects from concept to implementation
  • Established B2C CRM expertise, including customer journey design, targeting and analytics
  • Exceptional analytical thinking with the ability to present insights clearly to non-technical audiences
  • Experience in stakeholder management, prioritisation and working independently
  • A collaborative mindset with experience mentoring or coaching others

Preferred

  • Experience with data visualisation tools such as Power BI
  • Familiarity with campaign management platforms (e.g. Salesforce Marketing Cloud)
Pets at Home logo

Pets at Home

3.2 Glassdoor

Since 1991, when we were a wholesaler with a team of just 15, we’ve been focused on getting better every day. By putting pets before profit, working as a team and taking pride in everything we do, we’ve grown into a 451 store network with more than 8,913 colleagues working in our Stores, Grooming Salons, Distribution Centres and Support Office.We are the UK’s leading pet specialist, providing pet owners with all their product needs, as well as our Vets for Pets practices and Grooming salons. We support our colleagues to work with pride and passion, to bring honesty and integrity to work every day, and to do it all with a sense of fun and fearlessness. We never shy away from having the important conversations and doing what we say we’ll do.Our values and behaviours are practiced daily across the business and are what really makes us an enjoyable, exciting place to work. We're always striving to develop and reward our colleagues with an extensive in-house series of training programmes, wellbeing initiatives and a comprehensive benefits package. In 2018 we were delighted to be voted top 5 in the Great Place to Work UK’s Large category. Our colleagues are central to the success of the business and are fully trained in pet care and dedicated to animal welfare. Pets are central to everything that we do and 93% of colleagues have their own pets too! If you like the sound of life at Pets at Home, you can find out more on our dedicated careers site: https://www.petsathomejobs.com/

Founded in 1991
Handforth, England, GBR
5.4K employees (102 in marketing)
44% recommend to a friend
36% CEO approval

Traffic Signals

Monthly Visitors
4.4M
Monthly Google Ads Budget
$2.1K
Traffic Source Mix
Search
62%
Direct
32.6%
Referral
3.6%
Social
0.8%
Paid
0.8%

Headcount Trend

Current headcount: ~5.4K

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

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