Responsibilities

• Own Meta Creative Experimentation – Build and own the creative testing roadmap on Meta: the hypotheses, the creative angles, the priorities - and systematically scale what works across HelloFresh and Green Chef.
• Turn Data into Creative Direction – Analyse performance metrics (hit rate, hook rate, CPMs, CTR, conversions and CAC) to extract clear creative priorities each sprint and determine where to invest and where to iterate.
• Obsess Over the Customer – Mine reviews, interviews and external sources (like Reddit) to build deep audience understanding; define problems, personas and angles that sharpen the strategic brief.
• Influencer Marketing – Talent sourcing, briefing and execution; ensuring content is designed to drive performance for both organic and paid audiences.
• Build & Manage Creative Production – Manage and grow our freelance community (and potentially in-house) of designers, videographers and agency partners; set a high bar for every deliverable.
• Run the End-to-End Testing Cycle – Own the operational machine: brief → produce → analyse → document. Close the loop on every experiment and build a system where learnings compound and the team levels up over time.
• Lead with AI and Creative Tech – Use AI to ideate and iterate in hours, not days; build scalable creative workflows and operate fluently across creative tools
• Drive Cross-Functional Impact – Partner with Growth, Brand, Analytics and Discounts teams to align creative strategy with broader UK priorities and goals.

Requirements

• Proven D2C background with deep Meta expertise - understand Meta account structures, campaign architecture and testing best practices, from a senior role in e-commerce, food or subscription businesses.
• Champion excellent execution - Bring a strong eye for copy and design, and be a champion of our tone of voice - challenging executions and briefs where needed to ensure consistency. We work from multiple sources and inputs, but it’s important that everything ultimately feels like it belongs in the same brand world.
• Creative and messaging craft - distills complex insight into a single, clear idea; writes and evaluates briefs and concepts with precision and a strong instinct for what drives conversion.
• Performance data fluency - confident translating hook rate, CPMs, CTR, CAC and conversion metrics into clear creative decisions.
• Creative production experience - has managed freelancers, videographers and agency rosters to a high standard, with clear briefing, quality control and delivery discipline.
• AI-fluent operator - harnesses AI tools to accelerate ideation and production; proficient across nano-banana, MagicBrief, Superads, Celtra, Smartly, Figma, Canva and Adobe.
• Systems thinker - builds rigour and process around experimentation; thinks in disciplines, not single campaigns, and creates structure that compounds results over time.
• Strong commercial acumen - comfortable working against acquisition targets and contributing to P&L conversations with evidence-based recommendations.
• Independent right to work in the UK; sponsorship not provided.

Preferred

Benefits