Responsibilities

• Brief Development and Intake - work closely with Performance Marketing teams to translate strategic campaign objectives and performance insights into clear, actionable, and inspiring creative briefs for the internal creative team
• Creative Testing Expertise - implement and manage a creative testing roadmap in collaboration with Performance Marketing, focusing on iterative testing and optimization of high-performing elements (hooks, calls-to-action, formats, messaging)
• Asset Management- oversee the organization, tagging, and distribution of final creative assets, ensuring correct specs and versioning for A/B testing and platform-specific requirements
• Performance Insight Translation - monitor campaign performance data (CPA, ROAS, CTR, CVR) and translate these quantitative insights into specific, actionable feedback and direction for the creative team to inform future asset creation
• Best Practice Adherence - stay current with the latest platform ad specifications, creative trends, and algorithm updates across major digital media channels (eg Meta, TikTok, Google), ensuring all creative output adheres to best practices for maximizing performance
• Format Innovation - Drive the exploration and testing of new ad formats (eg vertical video, interactive ads, dynamic creative optimization) to maintain campaign freshness and competitive advantage
• Lead the production lifecycle - brief intake, production planning, execution, and delivery of multiple complex creative projects simultaneously
• Develop comprehensive project plans, timelines, and budgets, and track progress against these benchmarks
• Proactively identify and mitigate potential risks and challenges to project success
• Manage project resources, including internal teams and external vendors, ensuring optimal utilization and performance

Requirements

• A bachelor’s level degree in Marketing, Communications, or a related field
• Substantial experience in creative production, project management, or operations, specifically within a digital marketing, performance marketing, or agency environment
• Demonstrable track record of managing the production of high-volume digital advertising assets (static, video, and rich media)
• Strong understanding of performance marketing metrics (ROAS, CPA, CVR) and the relationship between creative and campaign effectiveness
• Expert proficiency with project management tools (eg Smartsheets) and digital asset management (DAM) systems
• Proficiency in analysis and reporting on output and cost efficiency
• Familiarity with creative software (eg Adobe Creative Suite) and Google Workspace
• Excellent written and verbal communication skills
• Excellent organizational and project management skills
• Proven expertise in QC and brand compliance
• Experience in integrating automation tools into the creative process

Preferred

• Experience across both physical and online retail environments
• Knowledge or experience with performance marketing metrics and campaigns
• Experience with creative testing roadmaps