Responsibilities

• Lead the planning, creation and commissioning of digital content and campaigns that support Wellcome's strategic priorities.
• Translate complex scientific, research and policy topics into accessible, engaging and audience-centred storytelling.
• Produce and commission creative assets including video, photography, animation and infographics, working with internal teams and external suppliers.
• Develop content distribution and audience engagement strategies, working across paid, owned and partner channels to maximise reach and impact.
• Use audience insights, analytics and performance data to optimise content and inform future communications activity.
• Champion best practice in digital content, social media and storytelling, sharing expertise and developing capability across the organisation.
• Build and manage relationships with agencies, freelancers, creators and external partners to deliver high-quality content.
• Contribute to a diverse and inclusive culture across the organisation, collaborating across departments.

Requirements

• Significant experience in digital content planning, production and publishing within a complex organisation.
• Experience commissioning and managing external agencies, creators or production partners.
• Significant experience creating compelling digital and social media content, with strong editorial judgement and storytelling skills.
• Experience planning and delivering multi-channel digital campaigns, including content distribution and audience engagement strategies.
• Experience using content management systems and social media platforms alongside analytics and performance data to inform content decisions and evaluate success.

Preferred

• Specialist focus across: Climate and Health
• Specialist focus across: Discovery