Senior Content Creator (Germany)

Responsibilities

• Availability: This will be a freelance deliverables based role, with an estimated commitment of around 3 days a week
• End-to-End Production: Lead the creative ideation, shooting, and execution of weekly content, ensuring everything aligns with a strong, social-first strategy.
• Self-Shot Content: Produce, shoot, and edit of highly engaging, self-shot content, leveraging your deep understanding of pacing, visual hooks, and platform-native formats.
• Mastering the Hook: Obsess over viewer retention. Continuously test and refine video intros, text overlays, audio and editing styles to maximise engagement, watch time and completion rates.
• Trend Jacking: Be chronically online. Monitor German culture, emerging formats, audio trends and relevant social conversations, turning them into timely, culturally relevant content opportunities for the brand.
• Content Strategy & Reporting: Analyse content performance and deliver monthly reports, focusing on metrics such as watch time, completion rate, engagement and shares. Use these insights to refine the content strategy and improve future creative output.
• Workflow & Approvals: Manage the delivery of agreed content assets and ensure all content meets brand guidelines and moves smoothly through local, global and legal approval processes.
• Collaboration: Work in partnership with the local brand team to ensure German content ladders up to the overarching global brand vision while remaining relevant to the local market. Attend in-person content shoots at the brand office where applicable, collaborating with the team to capture and produce engaging, locally relevant assets.

Requirements

• Skills & Attributes
• Social-First Mindset: You live and breathe social media. You know the trends before they peak, understand niche internet culture and speak the native language of TikTok and Instagram Reels.
• Exceptional Editing Skills: You are highly proficient in mobile and desktop editing tools, such as CapCut or Adobe Premiere. You know how to use quick cuts, sound design and dynamic visual pacing to craft polished, high-energy content.
• Master of the Hook: You have a deep understanding of viewer psychology and retention. You know how to construct an irresistible hook and build a narrative that keeps people watching and sharing.
• Content Strategy Expertise: You don’t just follow trends; you understand the why behind them and can build a content strategy that delivers against brand objectives while feeling entirely native to the platform.
• German Cultural Understanding: You have a strong understanding of German culture, social trends and online communities, with the ability to translate local insights into relevant, engaging content.
• Data-Driven Creativity: You look beyond vanity metrics. You understand how to interpret performance data and evaluate why content worked or didn’t, using those learnings to inform future creative decisions.
• Proactive & Organised: You can manage multiple content deliverables, maintain clear content calendars and take ownership of projects from initial concept through to final delivery.
• Language Skills: Fluency in German is essential for creating culturally relevant local content. Strong English skills are also required to collaborate with global teams.
• Must be based in Germany