Senior Content Creator

Responsibilities

• Availability: This role is full-time.
• End-to-End Production: Lead the creative ideation, shooting, and execution of weekly content, ensuring everything aligns with a strong, social-first strategy.
• Self-Shot Content: Produce, shoot, and edit of highly engaging, self-shot content, leveraging your deep understanding of pacing, visual hooks, and platform-native formats.
• Mastering the Hook: Obsess over viewer retention. Continuously test and refine video intros, text overlays, and audio to maximise engagement and watch time.
• Trend Jacking: Be chronically online. Monitor UK culture, emerging formats, and audio trends, immediately turning them into reactive, culturally relevant assets for the brand.
• Content Strategy & Reporting: Analyse content performance (focusing on metrics like watch time, completion rate, and shares) and provide monthly reports. Use these insights to iterate and improve future creative outcomes.
• Workflow & Approvals: Ensure all content is delivered on time weekly and smoothly passes through global, local, and legal approval processes.
• Collaboration: Work in partnership with the clients Global Social Media Manager and local brand teams to ensure local UK content ladders up to the overarching global vision.
• Location: 3 days office, 2 days remote.

Requirements

• You live and breathe social media. You know the trends before they peak, understand niche internet culture, and speak the native language of TikTok and Reels.
• Exceptional Editing Skills: You are highly proficient in mobile and desktop editing (e.g., CapCut, Premiere). You know how to use quick cuts, sound design, and dynamic visual pacing to craft incredibly polished, high-energy content.
• Master of the Hook: You have a deep understanding of viewer psychology and retention. You know how to construct an irresistible hook and craft a narrative that keeps people watching and sharing.
• Content Strategy Expertise: You don't just follow trends; you understand the why behind them and can build a content strategy that hits brand goals while feeling entirely native to the platform.
• Data-Driven Creativity: You look beyond vanity metrics. You understand how to read retention graphs and performance data to objectively evaluate why a piece of content worked (or didn't) and adjust accordingly.
• Language Skills: Fluency in English is essential for this role.
• Community Management of the UK Brand page