Responsibilities

• Work on the development and delivery of audience-centred communications strategies and content plans, using insight and evidence to reach audiences primarily through digital channels.
• Plan, research and coordinate content capture for priority campaigns, announcements and departmental objectives.
• Source partners, case studies, creators and contributors with help from Partnerships, Digital and Policy teams.
• Use audience insight and performance data to identify the most effective channels, formats and messages to reach target audiences and drive engagement.
• Plan and deliver filming/photo/other content opportunities and maximise each opportunity through targeted and researched content plans. Work with policy and communications colleagues to develop a forward look of content that brings government policies to life, primarily focussed on digital channels.
• Build strong and trusted relationships with colleagues across the communications team and beyond – acting as a trusted advisor, giving high quality and tailored communications advice across your portfolio .
• Manage risks and issues proactively, ensuring rapid response to emerging challenges.

Requirements

• Experience of developing and delivering communications or content plans that engage audiences directly through digital channels.
• A problem solver who takes the initiative, with the ability to project manage content production schedules and prioritise your workload, adapting both quickly to changing circumstances.
• Experience in planning and helping to deliver communications plans based on insight.
• Excellent written and verbal communication skills, with the ability to translate complex information into clear, engaging and accessible content tailored to different audiences, platforms and channels.
• An ability to communicate confidently with people at all levels, build rapport and influence key stakeholders.
• A good understanding of audience behaviours, digital platforms, content creators and the wider communications landscape, with the ability to advise senior leaders on effective audience engagement approaches.

Benefits

• benefits that range from tailored career pathways and flexible working to MyLifestyle Staff Benefits Scheme, Childcare Vouchers, and Cycle to Work Schemes.