Senior Brand Manager at Universal Music Group UK | London, UK

Universal Music Group UK

Senior Brand Manager

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own or drive global brand-building efforts and revenue-focused merchandising for music brands, translating artist vision into evergreen programs and cross-functional campaigns with Label, Tour, Sales, Licensing and D2C teams.

Brand & Merch Strategy: Define brand direction, fit merchandising to revenue opportunities, and manage P&L impact.
Cross-Functional Campaigns: Collaborate with artists, management, label, tour, and sales to deliver integrated product/marketing programs.
Performance & Optimization: Track business metrics to optimize product lines and maximize commercial outcomes.

Job Description

Responsibilities

Define vision, mission, goals and strategy for each brand
Develop a global brand building and marketing plan that fits with the client/brand vision
Work closely with artist and their management to develop merchandising strategies resulting in best revenue opportunities.
Awareness of the brand’s P&L and how your strategy can drive revenue
Work with label, tour dept, sales and direct-to-consumer teams to develop integrated product/marketing campaigns around artists
Develop and execute non-traditional marketing campaigns around artist merchandise
Monitor and analyse business metrics in order to optimise product line and maximise commercial opportunity
Work closely with Tour, Sales, Licensing, D2C and touring departments to develop product lines and ensure artist strategy is executed
Develop artist brand standards and usage guidelines
Oversee the development of existing and potential client presentation materials

Requirements

Demonstrate capability driving brand growth and brand equity with smart and creative marketing plans
Experience working cross functionally to drive brand and product initiatives from concept to execution
A demonstrable ability of brand management specifically developing always on or evergreen and merchandise ranges.
Proven track record of consumer engagement planning, innovative thinking, program development and execution
A strategic approach to brand building programs
Overall leadership and management of brand growth through sound strategic thinking and excellence in execution
Awareness and interest in current fashion trends and styles
Interest in music, especially pop/classic rock/urban
Knowledge of delivering memorable brand experiences, social media campaigns, advertising campaigns, media
Planning and brand tracking tools

Benefits

Group Personal Pension Scheme (between 3% and 9%)
Private Medical Insurance
25 paid days of annual leave
Interest Free Season Ticket Loan
Holiday Purchase scheme
Dental and Travel Insurance options
Cycle to Work Scheme
Salary Sacrifice Cars
Subsidised Gym Membership
Employee Discounts (Reward Gateway)

Universal Music Group UK

We are Universal Music Group UK – the UK’s leading music-based entertainment company. We exist to shape culture through the power of artistry. We help UK artists produce, distribute and promote the most critically acclaimed and commercially successful music to inspire and entertain fans at home and around the world.

London, England, GBR

64 employees (31 in marketing)

umusic.co.uk