Responsibilities

• Define vision, mission, goals and strategy for each brand
• Develop a global brand building and marketing plan that fits with the client/brand vision
• Work closely with artist and their management to develop merchandising strategies resulting in best revenue opportunities.
• Awareness of the brand’s P&L and how your strategy can drive revenue
• Work with label, tour dept, sales and direct-to-consumer teams to develop integrated product/marketing campaigns around artists
• Develop and execute non-traditional marketing campaigns around artist merchandise
• Monitor and analyse business metrics in order to optimise product line and maximise commercial opportunity
• Work closely with Tour, Sales, Licensing, D2C and touring departments to develop product lines and ensure artist strategy is executed
• Develop artist brand standards and usage guidelines
• Oversee the development of existing and potential client presentation materials

Requirements

• Demonstrate capability driving brand growth and brand equity with smart and creative marketing plans
• Experience working cross functionally to drive brand and product initiatives from concept to execution
• A demonstrable ability of brand management specifically developing always on or evergreen and merchandise ranges.
• Proven track record of consumer engagement planning, innovative thinking, program development and execution
• A strategic approach to brand building programs
• Overall leadership and management of brand growth through sound strategic thinking and excellence in execution
• Awareness and interest in current fashion trends and styles
• Interest in music, especially pop/classic rock/urban
• Knowledge of delivering memorable brand experiences, social media campaigns, advertising campaigns, media
• Planning and brand tracking tools

Benefits

• Group Personal Pension Scheme (between 3% and 9%)
• Private Medical Insurance
• 25 paid days of annual leave
• Interest Free Season Ticket Loan
• Holiday Purchase scheme
• Dental and Travel Insurance options
• Cycle to Work Scheme
• Salary Sacrifice Cars
• Subsidised Gym Membership
• Employee Discounts (Reward Gateway)