Responsibilities

• Lead the strategic direction and growth of Meridian, developing long-term brand plans and annual strategies that deliver sustainable commercial success.
• Spot and unlock growth opportunities, using consumer, shopper and market insight to guide decisions.
• Lead innovation end-to-end, from initial idea through to launch and in-market delivery.
• Coach and develop marketing talent while building strong partnerships across the business and with external agencies.
• Manage brand investment and performance, working cross-functionally to maximise commercial return.

Requirements

• A creative and strategic thinker with a passion for building brands.
• A results-driven mindset with the confidence to challenge thinking and drive change.
• A commercially minded leader who can turn consumer insights into business growth.
• Excellent communication and stakeholder management skills.
• A people-first leader with a passion for coaching and developing talent.