Responsibilities

• Work with necessary colleagues to develop and deliver annual brand plans aligned with the winery’s global strategy and UK commercial objectives
• Act as the primary marketing contact for the winery, managing regular communication, reporting, presentations and strategic updates
• Translate brand strategy into clear, commercially focused activation plans across on-trade and off-trade (independent and national) channels
• Manage the UK A&P budget, ensuring effective allocation, strong ROI, and alignment with commercial priorities
• Work closely with the events team to deliver impactful trade events and trips, including logistics, guest management, and content support
• Collaborate with the commercial team to align trade activity with brand and sales goals
• Analyse market and internal performance data to identify growth opportunities
• Deliver monthly internal and external reporting on key brand metrics (sales volume, A&P spend, stock holding), implementing corrective action where necessary
• Work cross-functionally with the wider marketing team to deliver agreed objectives
• Build and maintain strong relationships with internal stakeholders and external partners

Requirements

• Proven experience as a Brand Manager or Senior Brand Manager within the UK wine trade
• Strong understanding of the UK wine market, competitor landscape and consumer behaviour
• Experience managing multi-channel strategies across on-trade and independent retail
• Excellent wine knowledge with a passion for premium Italian wines
• Degree educated (Marketing, Business or related discipline preferred)
• WSET Level 2 minimum (higher qualifications advantageous)
• Exceptional organisational and project management skills with strong attention to detail
• Strategic thinker with hands-on execution capability
• Confident, persuasive communicator with experience presenting brand plans and proposals
• Strong written and verbal communication skills; content creation experience beneficial

Preferred

• Good Italian language skills, both written and verbal (desirable)

Benefits

• 25 days annual leave rising to 26 days after 5 years’ service and 27 days after 10 years’ service, plus bank holidays
• Company pension
• Access to our Employee Assistance Programme
• Enhanced Maternity and Paternity Pay
• Contribution to Dental Costs
• Generous staff discount on our wine
• A bottle of wine on your birthday and Berkmann anniversary
• £500 referral scheme