Responsibilities

• Overall Franchise
• Support the franchise patient engagement strategy (cGvHD/SOT) in collaboration with Medical & Corporate Affairs teams, strongly connected to the strategy of each indication
• Operate across the full transplant portfolio with an adaptive mindset, connecting the tactical dots across indications and drive synergies in execution
• HSCT – cGvHD (chronic graft vs. host disease)
• Lead the brand planning process and contribute to driving cGvHD performance
• Drive Commercial Excellence in collaboration with the customer experience team e.g. via account reviews, derive and execute HQ tactics and projects which contribute to our commercial performance
• Lead Market Research activities for cGvHD supporting decision making for the brand and commercial strategy
• SOT Portfolio - CLAD Launch Readiness (chronic lung allograft disease)
• Play a critical role in preparing the CLAD launch, contributing to forecasting and launch readiness planning
• Support the creation of strategic brand plans by incorporating local insights and working with cross-functional teams to set clear objectives and deliver impactful launch activities

Requirements

• You've worked in marketing roles where you've developed strategies, managed campaigns, shaped omnichannel strategies, or launched products in a commercial environment
• You understand the healthcare landscape and have experience working within regulatory frameworks and compliance requirements
• You can analyze data, identify insights, and translate them into actionable marketing strategies and plans
• You excel at working with diverse teams, building relationships, and influencing stakeholders to achieve shared goals
• You are a creative problem-solver who brings fresh ideas while maintaining attention to detail in execution
• You can clearly articulate ideas, provide compelling briefs to agencies, and motivate teams to deliver results
• You're skilled at managing multiple initiatives simultaneously, working with budgets, and ensuring timely delivery of complex projects
• You are adaptive and are comfortable navigating ambiguous and continuously changing environments
• A bachelor's degree in any relevant field or equivalent professional experience