Responsibilities

• Own the integrated campaign calendar - planning and activating campaigns across retail, social, eCRM, DTC and events, working closely with the Head of Brand on overall direction.
• Lead the briefing and coordination of campaigns across the team - the Senior Designer, Brand Manager and Social & Content Manager, Head of Growth ensuring everyone has what they need to execute.
• Manage timelines, asset trackers and approvals, acting as the operational hub that keeps campaigns running smoothly.
• Lead end-to-end activation of NPD launches, seasonal moments and key retail windows, from brief to in-market.
• Be the creative engine of the team - bringing a constant stream of ideas for how the brand can show up in fresh, culturally relevant ways.
• Own the master content plan across social, eCRM, retail, website and DTC - ensuring a consistent pipeline of premium, purposeful content that resonates & drives talkability.
• Brief the Senior Designer on creative assets with clear direction on messaging, hierarchy and brand rationale.
• Lead recipe and shoot planning, ensuring content is produced ahead of need and available in the right formats across all channels.
• Work alongside the Social & Content Manager to ensure content is campaign-connected and consistent in tone and quality.
• Act as the team’s digital expert - bringing strong working knowledge of how brand activity translates across digital touchpoints.

Requirements

• 5 years+ marketing experience within CPG / FMCG, ideally in a challenger or premium brand.
• A creative thinker who generates ideas, not just executes instructions.
• Digitally fluent - confident across content, social, website content and digital performance.
• Strong campaign planning and project management skills - able to hold a complex, multi-channel calendar with pace and precision, with excellent attention to detail and a collaborative mindset.
• A collaborative, proactive team player who rolls their sleeves up and raises the bar around them, with the drive to thrive in a fast-paced, entrepreneurial environment
• Deep passion for food, culture and building brands that genuinely resonate.