Own multi-brand content strategy and governance across Arbor, SAMpeople, and TimeTabler; drive lead gen through content, and shape thought leadership with structured editorial and flagship pieces.

• Strategy: manage the termly brand and content calendar, and tie to funnel performance.
• Content engine: produce ebooks, blogs, white papers, case studies, and videos that generate leads.
• Editorial leadership: lead writers and editors, translate customer insights into credible thought leadership and campaigns.