Senior B2B Marketing Manager, DET (UK, Europe & ANZ) at Duolingo | London, UK | £91K/yr – £123K/yr

Duolingo

Senior B2B Marketing Manager, DET (UK, Europe & ANZ)

London, UK (Unknown)

£91K/yr – £123K/yrSenior Level7+ years exp

Posted 7 weeks ago

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Job Summary

Own regional B2B marketing for institutional audiences across UK, Europe and ANZ with clear ownership of adoption, engagement, and pipeline metrics.

Growth Infrastructure: Define and scale a cross-market marketing strategy and repeatable playbooks that maintain quality as you expand reach.
Events & Partnerships: Design and run university roadshows, partner events, webinars, and conferences that drive engagement and pipeline.
Performance & Alignment: Set campaign success metrics, evaluate results, and coordinate with Sales to ensure cohesive messaging across touchpoints.

Job Description

Responsibilities

Lead the B2B regional marketing strategy for institutional audiences across the UK, Europe and ANZ, with clear ownership of adoption, engagement, and pipeline metrics.
Partner closely with the Institutional Engagement team to align marketing efforts with institutional outreach and conversion goals.
Design and execute a comprehensive events strategy including university roadshows, partner events, webinars, and industry conferences.
Develop repeatable playbooks that can scale across markets while maintaining high quality execution.
Partner cross-functionally to deliver cohesive, high-quality messaging across all touchpoints
Define success metrics for campaigns, evaluate performance, and inform future strategy

Requirements

7 to 10+ years of marketing experience, with strong exposure to B2B or institutional marketing
Proven experience designing and executing events or field marketing programs that drive engagement and conversion
Experience working in international education, EdTech, or a related sector is a strong plus
Strong understanding of the UK and or ANZ education landscape, especially universities and study abroad pathways
Experience partnering closely with sales or business development teams to drive pipeline and adoption
Ability to build structure and processes in ambiguous environments
Strong communication and stakeholder management skills across internal and external audiences
Analytical mindset with the ability to connect marketing efforts to measurable outcomes
Comfort operating in fast-paced, cross-functional, global teams

Preferred

Experience with marketing automation for lead generation
Experience leading marketing in two-sided markets
Working proficiency in more than one language
A passion for education, culture, and language
Familiarity with the study abroad ecosystem and English proficiency testing landscape

Duolingo

4.0 Glassdoor

Our mission is to develop the best education in the world and make it universally available. Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. We set out to do something altogether different in the learning space. Learning a new language is hard; we believe it should be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. Learning a new language can also be expensive, and because we believe it should be free, we made it so. Duolingo has been named to: BuiltIn's Best Places to Work (2023), Fast Company Best Workplaces for Innovators (2022), Fast Company 10 Most Innovative Education Company (2022), among others.

Founded in 2011

Pittsburgh, Pennsylvania, USA

1.9K employees (313 in marketing)

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77% recommend to a friend

83% CEO approval