Senior B2B Marketing Manager – Account-Based Marketing (ABM)

Andover, Hampshire, UK (On-site)

£55K/yr – £65K/yrSenior LevelFull time

Posted 2 days ago

Job Summary

Own and scale an ABM programme across priority accounts, leading cross-channel campaigns and sales-enabled content while tracking impact and iterating quickly.

  • Own end-to-end ABM programs across priority accounts
  • Collaborate with Sales to move opportunities and influence pipeline
  • Iterate campaigns using data and rapid testing

Job Description

Responsibilities

  • This is a hands-on role.
  • Build and run our ABM programme across priority accounts.
  • Research target companies and key decision-makers.
  • Create targeted email, LinkedIn and digital campaigns.
  • Develop creative offline campaigns, including direct mail, events, printed materials and personalised account activity.
  • Write strong B2B content and campaign messaging.
  • Develop landing pages, case studies and sales collateral.
  • Work directly with Sales on major opportunities.
  • Find creative ways to get DTC noticed by difficult-to-reach prospects.
  • Use CRM, marketing automation and AI tools effectively.

Requirements

  • You'll ideally have experience in B2B marketing, ABM, demand generation or growth marketing.
  • Commercial and results-focused.
  • Creative and willing to try different approaches.
  • Comfortable across both digital and traditional marketing.
  • A strong B2B writer and communicator.
  • Confident with CRM and modern marketing tools.
  • Comfortable working closely with Sales.
  • Able to think strategically but excited by execution.
  • Someone who takes ownership and works at pace.

Benefits

  • * Company events
  • * Company pension
  • * Free parking
  • * On-site parking
Direct Tool Company Ltd. logo

Direct Tool Company Ltd.

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Salaries

Posted range

£55K/yr – £65K/yr

Taken straight from the job posting.

See all Direct Tool Company Ltd. salaries

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
711

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31
Direct Tool Company Ltd. logo

Senior B2B Marketing Manager – Account-Based Marketing (ABM)

Direct Tool Company Ltd. · Andover, Hampshire, UK · On-site