Responsibilities

• Develop and execute ABM strategies for priority global accounts, aligning activity to commercial objectives and delivering measurable business growth
• Leverage customer insight, market intelligence and account analytics to identify opportunities, inform campaign strategy and prioritise investment across target accounts
• Translate research, customer intelligence and commercial data into tailored marketing programmes that strengthen customer relationships, support account development plans and accelerate pipeline opportunities
• Measure, evaluate and optimize ABM performance using defined KPIs, campaign analytics and customer engagement metrics, providing actionable recommendations to improve effectiveness and ROI.
• Contribute to the ongoing development of the organisation’s customer intelligence capability, ensuring insights, campaign learnings and best practice are captured and shared to continually improve strategic decision-making
• Collaborate with Commercial, Creative, Research & Insights, NPD, and regional teams to deliver integrated campaigns that support business goals.
• Coordinate with external suppliers, agencies, and partners to manage the production and delivery of marketing assets.

Requirements

• A degree (or equivalent) in Marketing, Communications, Business or a related field.
• Relevant qualifications (e.g. CIM) are advantageous
• 5+ years in a B2B marketing role, ideally within an agency or in-house managing multiple global clients.
• Demonstrated success in planning and executing ABM campaigns with measurable outcomes
• Previous experience within the aviation / travel / food sectors advantageous
• Advanced knowledge of Account-based Marketing (ABM) principles and execution, particularly across global markets
• Proven experience managing multi-channel campaigns, including pair social, email marketing and content marketing
• Strong understanding of sales and marketing alignment to support revenue generation.
• Solid grasp of web analytics tools
• Understanding of tone and messaging strategies tailored to different global markets and audiences