Own end-to-end measurement implementations across web, app, and server environments, turning complex requirements into scalable tracking plans that drive actionable insights while raising delivery quality and guiding the team.

• End-to-end tracking implementations across web, app, and server environments with scalable data architectures and robust measurement setups.
• Translate messy specs into structured measurement plans aligned with business goals and easier activation.
• Define and uphold implementation standards to improve quality and enable smarter, scalable workflows.