Senior Analyst, Marketing Enablement at Invesco | Oxfordshire, UK

Invesco

Senior Analyst, Marketing Enablement

Oxfordshire, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own critical MarTech integrations and data flows across SFMC, Personalization, and Pardot while translating business needs into practical tech solutions that enable targeted, real time experiences.

SFMC and Personalization: manage data, campaigns, and real time decisioning.
Tracking and data flows: implement cookies, UTMs, pixels, events, and data layer pushes across SFMC, CRM, and web.

Job Description

Execute and maintain core Salesforce Marketing Cloud components, including Contact Builder, Data Extensions, Email Studio, and data relationships.
Configure, manage, troubleshoot, and optimise Salesforce Marketing Cloud Personalization assets including behaviours, events, user profiles, recipes, campaigns, templates, experiments, and real-time decisioning logic.
Support Pardot/Account Engagement execution, including form handlers, email templates, tracking, and landing pages.
Work with data, CRM, web, and technology teams to establish data flows, troubleshoot issues, execute segmentation, and refine targeting and personalisation logic.
Own and enhance JavaScript-based tracking implementations used for behavioural data collection, including updates to vendor-built scripts where needed.
Partner with activation, CRM, data, and web teams to provide technical recommendations, translate business requirements into implementable solutions, and improve processes across SFMC, Personalization, Pardot, CRM, and web platforms.
Own, maintain, and enhance JavaScript tracking scripts and support the HTML, AEM, and web integration changes needed for personalisation activation, including validation of UTMs, custom events, cookies, iframes, pixels, and data layer pushes.
Translate business requirements into implementable MarTech solutions and provide technical recommendations, documentation, and process improvements to support best practice and platform adoption.

Invesco

Invesco Ltd. is one of the world’s leading asset managers, with 8,300 employees helping retail and institutional investors in more than 120 countries rethink their challenges and find new possibilities for success.Our collaborative mindset, breadth of solutions and global scale mean there are few problems we can’t help our clients address and few opportunities we can’t help them explore. Our capabilities span nearly every asset class, investment strategy and vehicle, which means we’re able to offer, create or customize solutions to address a broad range of client needs, as the world continues to evolve at pace.Our investing talent and experience, advanced portfolio and risk analytics, market intelligence, research and insights help our clients make highly informed decisions. Our commitment to adding value goes beyond our products, for example helping advisory clients rethink how to elevate their own client interactions, strengthen their investment process and innovate their practices.For disclosure, visit https://www.invesco.com/corporate/en/socialmedia.html.

Founded in 1935

Atlanta, Georgia, USA

6.5K employees

www.invesco.com/corporate