Support and protect the RHS brand by managing online sentiment, building advocacy, and ensuring culturally relevant, values-aligned engagement across social, review sites, and community channels.

• Brand protection and sentiment management: respond to public feedback on Trust Pilot, TripAdvisor, and Google Reviews.
• Advocacy and audience trust: turn engaged followers into active brand advocates through consistent messaging and community initiatives.
• Cross-channel collaboration: assist Garden Marketing Managers with community management across RHS Gardens social channels to maintain a unified brand voice.