Responsibilities

• Support regional go‑to‑market readiness and product launches by coordinating messaging, enablement assets, and timelines across regional sales and marketing teams - notably for locally published products.
• Translate global product positioning and messaging frameworks into compelling, regionally relevant value propositions aligned to local curricula, buyer needs, pricing models, and market dynamics.
• Assess regional and customer needs, competitive landscape, and local regulatory or adoption considerations to build product positioning, roadmap communication, and go-to-market execution.
• Deliver structured collection and synthesis of voice‑of‑customer, voice‑of‑field insights and market-informed inputs from regional markets to support messaging, enablement materials, and launch readiness.
• Work with global product marketing and editorial teams to shape global positioning, launch planning, lifecycle strategy, and product roadmap priorities.
• Partner with global product marketing and regional sales to support the creation and maintenance of sales enablement tools, including product demos, one‑pagers, pricing narratives, and outbound messaging.
• Own and maintain regional product messaging across regional marketing channels, ensuring accuracy, consistency, and alignment with both regional priorities and global product strategy.
• Drive regional industry recognition through relevant awards, sponsorships, certifications, trade shows, and hosted events or webinars.

Requirements

• Understanding of product promotion and go-to-market concepts, including product positioning, customer segmentation, and launch readiness.
• Ability to analyze regional market dynamics, including competitors, customer and field feedback - and translate insights into clear messages and sales materials.
• Strong cross‑functional collaboration skills and ability to work effectively with regional teams while maintaining global alignment.
• Consistent record in influencing decision‑making internally - through insights and partnership.
• Strong written and verbal skills, with the ability to create concise, audience‑appropriate product messaging and sales tools.
• Experience developing or supporting sales enablement assets such as one‑pagers, knowledge transfer documents, and product or sales demos.
• Bachelor’s degree in Marketing, Business, Communications, or a similar field, or practical experience.
• Typically requires 5+ years of related experience in product marketing, regional marketing, or publishing experience.