Responsibilities

• Practice marketing support: Act as a regular marketing contact for allocated practices within the region. Support practices in implementing marketing activity aligned to their growth plans. Help practices use marketing resources, templates and campaign toolkits confidently. Support Practice Experience Managers and practice teams with local marketing advice and guidance. Help practices identify opportunities to improve local visibility, patient engagement and reputation.
• Campaign delivery: Support the planning and delivery of regional and practice-level campaigns. Coordinate campaign activity across audiences, messages, channels, assets and timelines. Support treatment campaigns such as implants, orthodontics, composite bonding, hygiene, whitening, membership plans and other agreed growth areas. Work with the Design and Marketing Assistant to brief and produce campaign assets. Ensure campaigns are delivered on brand, on tone and with clear objectives. Review campaign performance and share recommendations with Operations, Practice Experience Managers and CEO.
• Content, social and local visibility: Support practices with social media planning, content prompts and campaign content. Identify and gather local stories, team updates, patient journeys, clinician profiles and community moments. Support improvements to Google Business Profiles, local SEO, online listings and review activity. Help practices make better use of organic marketing channels including social media, websites, email and local community opportunities. Support practice website and content updates where relevant, working with the wider M&C team.
• Practice engagement and education: Help practices understand how marketing activity supports growth and patient experience. Support training, lunch and learns, guides, templates and practical demonstrations where needed. Encourage practice teams to take ownership of their local marketing activity. Share best practice across practices so teams can learn from each other. Support onboarding of new practices from a marketing and communications perspective where required.
• Measurement and reporting: Support the CEO with regional marketing reporting. Track activity, progress, actions and outcomes across allocated practices. Monitor practice engagement with marketing campaigns and resources. Use insight to identify where practices may need more support. Share learnings and improvement ideas with the regional and wider M&C team.
• What success looks like: A successful Regional Marketing Executive will help practices feel clearer, more confident and better supported with their marketing.