Responsibilities

• Own the regional pipeline number and set targets jointly with UKAN sales leadership, track marketing's contribution, and reprioritize fast when the numbers call for it
• Set and execute the UKAN regional marketing strategy across field marketing, demand generation, ABM, brand, customer and partner marketing
• Take direct responsibility for execution - planning, running and reporting on campaigns, events and account-based activity
• Translate marketing activity into commercial terms such as pipeline quality, conversion and win rate, so decisions are grounded in what moves revenue
• Manage the regional marketing budget, prioritizing spend towards what has the clearest path to pipeline
• Lead, coach and develop a small marketing team, giving them real ownership while holding the team accountable to shared regional goals
• Represent marketing at the regional leadership table with a clear point of view on priorities and trade-offs

Requirements

• UK marketing knowledge and experience from a B2B environment
• A strong track record owning commercial marketing outcomes – you're used to being measured on pipeline and revenue contribution, not just activity
• Experience building and leading a marketing team, with a genuine track record of developing people
• Hands-on experience running field marketing, demand generation or ABM programmes in close partnership with a sales organisation
• Comfort making calls with incomplete information, and adjusting course as circumstances change
• Confident, credible communication with stakeholders at every level, including sales leadership
• Familiarity working across a modern marketing stack (we use Salesforce, HubSpot, 6sense and Madison Logic, among others) – deep systems expertise isn't required, but you should be comfortable learning new tools quickly

Preferred

• Background in a fast-scaling B2B SaaS environment
• Experience partnering closely with a CMO or central marketing function while running a regional remit
• Commercially driven – you treat the pipeline number as your own, not someone else's problem
• A natural coach – you enjoy developing more junior team members into stronger marketers
• Concrete and hands-on – you'd rather ship a good campaign than pitch a perfect vision
• Comfortable with ambiguity – you move forward with the information you have, not the information you wish you had
• A relationship-builder – sales leadership trusts you because you deliver consistently

Benefits

• Enhanced vacation allowance, gym membership contribution, health insurance and a pension plan
• Flexible work hours and a hybrid setup, with at least 2 days from the London office