Responsibilities

• Identify and develop story opportunities that support Premier Inn's brand and business objectives.
• Research, write and distribute engaging press releases and communication materials.
• Support the planning and delivery of PR campaigns and media activity.
• Act as a key contact for communications agencies, attending meetings and helping to coordinate activity.
• Respond to media enquiries, including journalist requests, stay requests and reactive issues.
• Build strong relationships with internal stakeholders across Marketing, Operations, Guest Relations, Sustainability, Commercial and Legal teams.
• Support reputation management activity and assist with proactive and reactive media relations.
• Participate in the out-of-hours PR on-call rota, including occasional weekend cover, supporting media enquiries and issues management when required.
• Contribute ideas and recommendations for future PR opportunities aligned to business priorities and wider brand strategy.

Requirements

• Excellent written and verbal communication skills, with experience creating content for different audiences.
• Strong attention to detail and the ability to produce high-quality work to tight deadlines.
• Outstanding interpersonal skills and confidence communicating with a variety of internal and external stakeholders.
• A curious mindset, with enthusiasm for identifying stories and learning new things.
• The ability to manage multiple priorities in a fast-paced and sometimes unpredictable environment.
• Confidence working independently and taking ownership of projects and tasks.
• Good judgement and discretion when dealing with sensitive or reputation-related issues.
• The ability and willingness to undertake occasional travel when required.

Preferred

• A professional qualification in Marketing, Communications, Journalism or a related discipline.
• Experience within hospitality, travel or consumer-facing industries.
• Previous experience working within a large organisation or corporate environment.
• Experience supporting PR, communications, media relations or brand marketing activity.

Benefits

• Bonus up to 10%
• Up to 10% contributory pension
• Up to 60% off Premier Inn and Hub stays
• Individual and company-wide performance incentives
• Discounts and cashback from a wide range of retailers and leisure providers
• Excellent learning and development opportunities within one of the UK's leading hospitality businesses