Programmatic Senior Account Manager

Shrewsbury, Shropshire, UK (Hybrid)

£41K/yr – £46K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Own and optimize programmatic campaigns end to end for clients, shaping roadmaps, tooling, and cross-channel best practices to drive measurable outcomes.

  • Own programmatic strategy and roadmap, aligning with client objectives and campaign metrics.
  • Lead tool stack and adoption across DV360, The Trade Desk, Amazon DSP, CM360, and partners, driving efficiency and learning sharing.
  • Manage and develop the team, mentoring juniors and ensuring timely, high-quality reporting and client communication.

Job Description

Responsibilities

  • Campaign Management: Overseeing the day-to-day implementation of programmatic campaigns, ensuring your team delivers excellence in execution and reporting.
  • Acting as an agency leader in the use of tools such as DV360, Amazon DSP, Stackadapt, The Trade Desk, and CM360.
  • Working closely with a range of trusted partners to support and enhance programmatic campaigns, playing a key role in developing these relationships.
  • Strategic planning of programmatic campaigns to ensure they align with and deliver against client objectives.
  • Data & Reporting: Ensuring the effective measurement of campaigns, providing insightful reporting that demonstrates value and drives strategic decisions.
  • Guaranteeing that all client reports and deliverables are completed accurately and delivered on time by your team.
  • Championing the sharing of learnings with the wider Programmatic, Paid Social, PPC, and Analytics teams to improve cross-channel performance.
  • Analysing complex data sets to identify strategic opportunities and provide actionable recommendations to clients.
  • Croudie Network & Internal Processes: Playing an active role in defining programmatic best practice and creating scalable processes to improve team efficiency.
  • Innovating new technologies and ways of working, monitoring market trends to support internal growth and contribute to the tech roadmap.
  • Staying up to date with new market tools and programmatic opportunities, sharing knowledge and driving adoption within the wider team.
  • Advocating for knowledge sharing and drive the delivery of cross-channel processes and tools.
  • Client Service & Team Support: Direct line management of Programmatic Executives and Managers, leading their development through regular 1:1s and performance reviews.
  • Providing direction and guidance to your team to ensure the highest standards of communication and client service are maintained.
  • Mentoring new team members to help them become operational in their roles quickly and efficiently.
  • Contributing to the new business process and oversee the delivery of sales support from the team when required.

Requirements

  • Extensive experience in Programmatic advertising
  • Advanced, hands-on mastery of platforms including DV360, The Trade Desk, Amazon DSP, and CM360
  • Proven track record in leadership, with experience in direct line management and development of junior team members
  • Strategic mindset with ability to design and execute programmatic roadmaps that deliver against high-level client objectives
  • Exceptional client service and relationship management skills, capable of leading senior stakeholder conversations
  • Excellent data analysis skills with ability to identify strategic opportunities and provide recommendations
  • Experience in defining best practices, building scalable processes, and driving team efficiency

Preferred

  • Experience mentoring junior and mid-level team members
  • Strategic mindset with ability to design and execute complex programmatic roadmaps
  • Strong collaborative skills with external partners and across internal channels such as PPC, Social, and Analytics
  • Highly analytical mind with ability to interpret complex data and translate into actionable recommendations

Benefits

  • Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
  • 25 days holiday a year
  • Discretionary annual performance based incentive
  • Sale commission
  • Recruitment referrals bonus
  • Health & Wellbeing contribution
  • 2 Recharge Days each holiday year
  • Ride to Work scheme
  • Railcard
  • Season Ticket loan
  • Home office screen
  • Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
  • Weekly treat: Enjoy a complimentary lunch on us every week
  • Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
  • Life insurance and income protection
  • Medical Cash Plan
  • Pension
  • Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
  • Peer to peer recognition scheme 'bonusly'
  • Team off-sites/regular socials
Croud logo

Croud

3.6 Glassdoor

We're an independent global media, creative, and data agency helping our clients make their next best move.We help brands unlock growth with a Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data. In a world where agility is essential and not all returns are created equal, we bring transparency, speed, and incrementality-focused measurement to fuel growth and unlock true value.Founded in 2011 with the mission to reinvent the agency model, we combine 600+ in-house digital experts with a global, on-demand network of 2,900 marketing specialists. This agile, scalable model gives us more time to really understand our clients’ businesses, and deliver truly incremental growth.Croud has recently acquired Vert Digital, an Atlanta-based digital marketing agency, and Metageni, an analytics specialist, having previously acquired leading social-first agency Born Social, Croud Luxe (formerly VERB Brands), and impakt Advisors.Croud is proud to partner with leading global brands including Audible, IWG, Frasers Group, Nespresso, and Prime Video, alongside Born Social’s impressive client list which includes Ford, Barclays and Diageo (Guinness).Contact the team at partnerships@croud.com for a chat, to set up an intro or any other further information.We are always looking for the very best talent, so if you're interested in working for Croud please check out careers.croud.com

Founded in 2011
London, England, GBR
741 employees (305 in marketing)
67% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
60.9K
Traffic Source Mix
Search
52.3%
Direct
34.3%
Referral
6.3%
Social
5.8%
Paid
0.9%

Headcount Trend

Current headcount: ~742

Marketing Team

Marketing Team Size
288 (39% of company)
Median Career Experience
10.5 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$38.5M
Last Raise
$38.5M
Private Equity, 6 years ago

Funding History

  • Nov 2019
    Private Equity • $38.5M

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