Own end-to-end programmatic and display campaigns across platforms and verticals, align measurement and attribution, and drive creative and CRM activations with partners and central teams.

• Planning and managing a wide range of Programmatic & Display campaigns hands-on across multiple platforms (including YouTube, The Trade Desk, Sportradar, Moloco and similar), for all verticals (casino, live casino, sports betting) and multiple brands.
• Analysing metrics from internal tools and platforms to track campaign performance and continuously optimise our accounts, while reporting on the results and achievements to the relevant stakeholders.
• Implementing new industry leading solutions and running regular A/B tests across our activity , aligned with the overall goals and KPIs.
• Building strong relationships with our key partners including digital media agencies, external digital platform teams and tech vendors.
• Navigating complex tracking and attribution systems by partnering with AdTech teams to maximise our measurement capabilities across the channel and expand our incrementality testing.
• Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned across the funnel and utilise channel best practices.
• Activating CRM data within our DSPs to execute highly targeted segmentation strategies as well as drive lookalike modelling.
• Staying ahead of platform updates, new ad formats, and emerging media opportunities.
• Working closely with the Central Marketing teams to ensure alignment, consistency and best practice sharing across markets.
• Ensuring full compliance with regional advertising regulations and other compliance standards.