Programmatic Campaign Manager at PlayStation Global | London, UK

Programmatic Campaign Manager

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own end-to-end programmatic execution and optimization across DSPs to meet client KPIs, with a focus on bid strategies, audience targeting, and inventory health.

Campaign ownership: end-to-end planning, launch, optimization, and reporting across DSPs
Strategy and optimization: bid strategies, audience segmentation, frequency controls, and inventory decisions
Performance and partnerships: measure CTR/CPA/viewability, align with client goals, and educate clients on capabilities

Job Description

Responsibilities

Campaign Ownership and Execution: Own end-to-end execution of programmatic campaigns including planning, setup, launch, optimisation, and reporting within DSP platforms
Manage PMP, Programmatic Guaranteed, and open exchange campaigns
Ensure campaigns meet delivery, pacing, and performance targets
Programmatic Strategy and Optimisation: Optimise campaigns using bid strategies, audience segmentation, frequency controls, and inventory selection
Monitor performance across display, video, and CTV
Identify opportunities to improve campaign efficiency, performance, and spend allocation
Supply and Inventory Collaboration: Work with internal & external teams and platforms to ensure deal health, troubleshooting, and inventory alignment
Support deal troubleshooting including bid rates, win rates, and delivery issues
Contribute to supply path optimization and inventory performance insights
Client Strategy and Partnership: Partner with Client Partners to align programmatic execution with client KPIs and objectives

Requirements

Proven years of experience in programmatic advertising or digital media
Hands-on experience managing campaigns within DSP platforms such as The Trade Desk or DV360, Maestro or similar curation platforms
Strong understanding of RTB, PMP, and Programmatic Guaranteed deal types
Experience optimising campaigns across display, video, or CTV
Strong analytical skills and proficiency in Excel or similar tools
Proven ability to manage multiple campaigns in a fast-paced, client-facing environment
Strong verbal and written communication skills, including presenting insights and recommendations to clients
Strong communication, collaboration and stakeholder management skills

Preferred

Experience working with SSPs or ad servers
Familiarity with measurement and verification tools such as IAS, Nielsen, Double Verify, or Comscore
Understanding of identity solutions and audience targeting strategies
Basic knowledge of SQL or data analysis tools
Previous experience in gaming, entertainment, or consumer industries
Experience influencing client strategy and adoption of digital advertising solutions