Responsibilities

• Develop a deep understanding of Promethean solutions as well as targeted buying and user personas, market dynamics
• Lead product launches and lifecycle marketing across global markets, coordinating with product management, sales, and regional marketing teams
• Craft differentiated positioning, messaging, and product narratives that translate the product functionality and benefits into what matters and breaks through target audience ecosystem
• Build compelling and impactful customer-ready content, collateral, and sales tools as part of an evergreen core content BOM
• Work cross-functionally to create compelling and engaging storytelling product demos, videos, webinars, and other interactive digital content that articulate the value and capabilities of Promethean’s solutions
• Work cross-functionally with sales, marketing, channel partners, and other GTM teams to drive innovative awareness and demand campaigns
• Collaborate with regional teams to develop tailored strategies that resonate with local audiences while adhering to a cohesive global vision
• Lead competitive analysis to uncover feature differentiators, pricing models, and market gaps. Translate these insights into actionable messages that decisively positionsour solution against key competitors.Manage assigned products throughout their complete life cycle, from launch to maturity and end-of-life transitions
• Partner closely with product management and sales to developed differentiated value propositions s, pricing, and packaging
• Represent Identify, prioritize, and conduct competitive and market research using qualitative, quantitative, and voice-of-customer to impact product and GTM strategy

Requirements

• 5-7+ years of experience in product marketing, marketing communications, and sales and partner enablement
• Bachelor’s degree
• Proven track record of strong cross-organizational collaboration and partnership
• Proven success managing global product portfolios across hardware and software in K-12, HED and workplace sectors
• Experience managing technology partner programs or business development
• Demonstrated messaging, positioning, and storytelling chops, with experience crafting compelling marketing content and launching/growing innovative products and services
• Strong problem-solving skills with analytical orientation, critical thinking, and data-driven decision making
• Experience in product lifecycle management
• Competitive analysis & positioning
• Excellent written communication and presentation skills