Product Portfolio & Digital Marketing Manager at Intuitive (Intuitive Surgical) | Reading, UK

Product Portfolio & Digital Marketing Manager

Reading, UK (On-site)

Salary Not AvailableMid Level8+ years exp

Posted 2 months ago

Job Summary

Own cross portfolio leadership and go-to-market orchestration for Intuitive’s surgical and digital offerings across regions, balancing clinical value with market adoption.

Portfolio leadership: Own product strategy and launches for the da Vinci, Advanced Technology, I&A and Digital portfolios across specialties.
Adoption engine: Drive GTM, reference centers, and regional messaging to accelerate technology adoption and utilization.

Job Description

Build and leverage product management skillsets to manage the existing da Vinci Systems, Advanced Technology, I&A and Digital portfolios.
Create go-to-market strategies for new products within multiple surgical specialties through close collaboration with the Clinical Marketing, Sales leadership and Training teams on launch strategies and tactics to increase utilization.
Integrate the digital portfolio into the commercial teams, to drive awareness and adoption of the entire Intuitive Ecosystem in alignment with business goals.
Engage key customers to create and develop reference centers to accelerate technology adoption and utilization of da Vinci systems, Advanced Technologies and Digital solutions.
Create clinical and economic reference stories (QTIs) and marketing collateral that articulates the value proposition associated with Intuitive’s technologies.
Develop analytical, scalable tools to monitor the portfolio, competition, and opportunities, in collaboration with the Sales Operations Team, to leverage data that informs marketing and sales strategies and opportunities.
Identify and scale best demonstrated practices through Key Opinion Leaders and the Field Sales team to improve regional variation in technology adoption and utilization.
Identify and develop Product Champions for existing and newly launched products across surgical specialties.
Collaborate with Key Opinion Leaders and European Product Marketing to develop localized value propositions and messaging for Intuitive’s technologies.
Partner with European and Regional Marketing and Sales at conferences and tradeshows, Executive Education Events, Market Development Events, and Key Customer events, to deliver impactful product demonstrations (test-drives), technology presentations, and ensure the key product messaging is included in Intuitive-sponsored presentations and customer interactions.