Intuitive (Intuitive Surgical)

Product Portfolio & Digital Marketing Manager

Reading, UK (On-site)

Salary Not AvailableMid Level8+ years exp

Posted 3 weeks ago

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Job Summary

Own cross portfolio leadership and go-to-market orchestration for Intuitive’s surgical and digital offerings across regions, balancing clinical value with market adoption.

  • Portfolio leadership: Own product strategy and launches for the da Vinci, Advanced Technology, I&A and Digital portfolios across specialties.
  • Adoption engine: Drive GTM, reference centers, and regional messaging to accelerate technology adoption and utilization.

Job Description

  • Build and leverage product management skillsets to manage the existing da Vinci Systems, Advanced Technology, I&A and Digital portfolios.
  • Create go-to-market strategies for new products within multiple surgical specialties through close collaboration with the Clinical Marketing, Sales leadership and Training teams on launch strategies and tactics to increase utilization.
  • Integrate the digital portfolio into the commercial teams, to drive awareness and adoption of the entire Intuitive Ecosystem in alignment with business goals.
  • Engage key customers to create and develop reference centers to accelerate technology adoption and utilization of da Vinci systems, Advanced Technologies and Digital solutions.
  • Create clinical and economic reference stories (QTIs) and marketing collateral that articulates the value proposition associated with Intuitive’s technologies.
  • Develop analytical, scalable tools to monitor the portfolio, competition, and opportunities, in collaboration with the Sales Operations Team, to leverage data that informs marketing and sales strategies and opportunities.
  • Identify and scale best demonstrated practices through Key Opinion Leaders and the Field Sales team to improve regional variation in technology adoption and utilization.
  • Identify and develop Product Champions for existing and newly launched products across surgical specialties.
  • Collaborate with Key Opinion Leaders and European Product Marketing to develop localized value propositions and messaging for Intuitive’s technologies.
  • Partner with European and Regional Marketing and Sales at conferences and tradeshows, Executive Education Events, Market Development Events, and Key Customer events, to deliver impactful product demonstrations (test-drives), technology presentations, and ensure the key product messaging is included in Intuitive-sponsored presentations and customer interactions.