Responsibilities

• Go-to-market, launches, and enablement
• Own Product Marketing execution of product launches within your segment, covering positioning, messaging, internal communications, and enablement materials, coordinating across teams to deliver against launch plans
• Build and maintain enablement assets for your segment, including one-pagers, objection handling guides, and messaging summaries
• Own and maintain customer-facing roadmap content and product messaging across relevant channels
• Customer product campaigns
• Own product communications activity for your segment in close partnership with the Corporate Marketing team
• Partner with Customer Experience to understand where customers may need additional support, and translate those insights into messaging and enablement that help them succeed
• Develop and maintain a messaging house for your segment, translating positioning into clear, usable messaging pillars and proof points
• Draft and refine messaging for specific use cases, personas, or products, with a good eye for clarity, differentiation, and tone
• Ensure consistent application of positioning and messaging across all product marketing outputs for your segment

Requirements

• Product marketing foundations: You have strong experience in a product marketing role, with a solid grasp of core PMM fundamentals, including messaging frameworks, positioning, and go-to-market execution. You're comfortable owning these disciplines for a defined product area
• B2B SaaS background: You have worked in a B2B SaaS environment and understand the dynamics of a subscription business. You're familiar with the cross-functional nature of SaaS product marketing and how to work effectively within it
• Commercial focus: You understand the metrics that drive product commercial outcomes and can connect your work to business impact. You're comfortable using data to track adoption, retention, and engagement, and you understand how product marketing contributes to goals such as reducing churn and driving feature adoption within an existing customer base
• Customer focus: You have a genuine interest in understanding customers and are comfortable running campaigns and communications aimed at an existing customer base. You understand how to keep customers engaged and help them get more from the products they use today
• Messaging and writing craft: You can translate product and technical details into clear, compelling customer messaging. You have a strong eye for clarity, differentiation, and tone, and can produce enablement assets and customer-facing content to a high standard. Strong written communication skills are essential for this role
• Cross-functional collaborator: You build strong working relationships across teams and communicate clearly with stakeholders at all levels. You're comfortable working in a collaborative, cross-functional environment to deliver shared goals
• Organized and delivery-focused: You manage your own workload well, prioritize effectively, and flag risks early
• HR or learning technology background: Experience in HR tech, L&D, or a closely adjacent SaaS category is advantageous but not essential

Preferred

• Multi-product experience: Experience working across more than one product is advantageous
• HR or learning technology background: Experience in HR tech, L&D, or a closely adjacent SaaS category is advantageous but not essential
• We know that some people are less likely to apply for a role if they don\'t meet 100% of the criteria. If this role excites you and you meet most of what we\'re looking for, we\'d still love to hear from you.

Benefits

• Great Place to Work in the UK and North America 2024
• Platinum Investors in People
• Brandon Hall, Learning Technologies, e-Learning Industry, Stevie Customer Service and Institute of Customer Service awards (as part of the company’s recognition)
• Learning Pool welcomes passionate people from all kinds of backgrounds
• We take great pride in our shared work and are committed to building great software in a sustainable way