Responsibilities

• Audience & Market Insight
• Define and continuously update personas and workflows for priority audiences
• Develop a deep understanding of customer priorities, challenges, buying behaviours and decision drivers
• Map audience needs to the product portfolio, identifying growth opportunities across all relevant workflows
• Monitor market trends and competitive positioning, translating these into clear implications for messaging and commercial focus
• Product Positioning & Messaging
• Partner with Portfolio Marketing and Commercialisation leads to define audience-relevant propositions, bundles and plays
• Ensure messaging is clear, differentiated and consistent across all customer-facing touchpoints
• Define “why WoodMac” for the portfolio within the context of the target audience
• Sales & Sales Enablement Partnership

Requirements

• To be successful in this role you’ll have proven experience in B2B portfolio or product marketing, ideally within energy, data or analytics businesses.
• You will also have experience of working in large, complex matrix organizations.
• You will also have a deep understanding of end-to-end GTM process and sales-led growth models and pipeline dynamics.
• Proven ability to translate complex product portfolios into clear, compelling customer narratives
• Experience working closely with Sales teams and building impactful enablement strategies (not just assets)
• Strong commercial mindset, with the ability to connect marketing activity to business outcomes
• Excellent stakeholder management and cross-functional collaboration skills
• A growth mindset and solid strategic thinking
• A strong instinct for what will resonate with customers and why
• Strong communication, presentation, story-telling and writing skills