Responsibilities

• Manage the final development and commercial launch of our educational modules and certification programmes.
• Develop and execute marketing strategies targeting the global video games industry.
• Coordinate project timelines, contributors, and deliverables across internal teams.
• Work closely with our design, copywriting, and marketing staff to produce engaging promotional materials.
• Develop and optimise e-commerce strategies to maximise online sales and customer acquisition.
• Plan and manage digital marketing campaigns across email, social media, partnerships, and content marketing.
• Monitor campaign performance and recommend improvements using analytics and customer insights.
• Build relationships with industry partners, communities, influencers, and media.
• Identify opportunities to expand the reach and commercial success of the Huqiao Games education platform.

Requirements

• 3+ years' experience in project management, product marketing, digital marketing, or a similar role.
• Experience in video game marketing, or marketing products and services to the video games industry.
• Experience launching or managing digital products, online services, or e-commerce businesses.
• Strong understanding of digital marketing, including email marketing, content marketing, SEO, social media, and paid advertising.
• Excellent project management and organisational skills.
• Strong written and verbal communication skills in English.
• Self-motivated, proactive, and comfortable working remotely.

Preferred

• Experience with online learning platforms or digital education products.
• Experience using Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, or comparable marketing tools.
• An established network within the video games industry.