Responsibilities

• Product Go-to-Market (GTM) planning and delivery: Develop and execute comprehensive GTM plans for new features and product enhancements, coordinating email campaigns, in-app announcements, website content, and PR.
• Positioning & Messaging: Define the product's unique value proposition and translate technical features into compelling, benefit-led messaging for specific B2B buyer personas and segments.
• Sales Enablement: Create effective sales collateral (e.g., pitch decks, case studies, one-pagers, ROI calculators) and train sales teams on product features, benefits, and how to articulate the value proposition to close deals.
• Content Creation: Produce various types of content, including blog posts, white papers, webinars, and explainer videos, that support demand generation and nurture campaigns.
• Market & Competitive Intelligence: Conduct market research, gather customer feedback, and perform competitive analysis to inform product development and differentiate the product in the marketplace.
• Performance Analysis: Monitor and report on marketing campaign performance, product adoption, and key metrics to identify opportunities for improvement and optimise strategies.
• Cross-functional Collaboration: Work closely with product management, sales, customer success, and marketing team to ensure alignment and a cohesive customer journey.

Requirements

• Proven experience in a B2B product marketing or general marketing role, ideally within a B2B SaaS or subscription-based company.
• Exceptional writing and presentation skills, with the ability to make complex technical topics accessible and compelling.
• A data-driven approach to measuring performance, tracking KPIs, and using insights to inform decisions.

Benefits

• My Work Blend @RM which provides office-based colleagues with multi location and hybrid working options.
• As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move.
• There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign up for a health assessment, or take part in our cycle to work scheme.
• You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.