Responsibilities

• Reporting to the Director, Global Product Marketing, you’ll lead the go-to-market strategy for one of Reapit’s most strategic product launches, working within a dedicated cross-functional go-to-market team to drive successful market launch and adoption.
• Own the go-to-market strategy for a major new product launch, including launch plans, milestones and readiness programmes.
• Coordinate internal and external launch activity across Product, Marketing, Sales and Customer teams.
• Define launch success metrics and continuously monitor, report and optimise performance.
• Develop the product positioning, messaging and value proposition for an emerging customer segment.
• Translate customer, competitor and market insights into compelling positioning and a differentiated commercial narrative.
• Build messaging frameworks that help Reapit stand out in a competitive market and ensure consistent execution across customer touchpoints.
• Partner with Growth Marketing and Product teams to develop programmes that drive adoption, activation, education and expansion.
• Become the expert on target customers, their challenges and buying behaviour, bringing the voice of the customer into product and marketing decisions.
• Develop buyer personas and customer journeys to inform product, marketing and sales activity.

Requirements

• 5–8+ years’ experience in Product Marketing within B2B SaaS environments.
• Proven experience leading end-to-end product launches and coordinating cross-functional go-to-market activity.
• Experience repositioning products, entering new markets or building propositions for new customer segments.
• Strong understanding of product-led growth principles and experience developing programmes that drive adoption, activation and customer growth.
• Exceptional positioning, messaging, storytelling and commercial narrative skills.
• Strong customer and market insight capability, including research, feedback loops, personas and customer journey mapping.
• Excellent project management, organisational and stakeholder management skills.
• Strong analytical capability and experience measuring launch, adoption and programme effectiveness.
• Excellent written and verbal communication skills, with the ability to translate product capability into clear customer value.
• Comfortable managing ambiguity, moving quickly and collaborating in a fast-moving environment.

Benefits

• 5.5% employer pension contribution
• 22 days annual leave plus a day for your birthday, increasing by a day for every year worked
• Business permitting, we’re closed over Christmas and New Year to give you time back with friends and family
• Formal and in-house training for your learning and development, plus access to Go1 – the world’s largest online learning library
• Health benefits via Benenden Health
• Regular local and companywide social events
• Opportunity to participate in retail benefits and savings via our benefits partner, Zest!