Product Marketing Manager

Birmingham, UK

Salary Not AvailableMid Level

Posted 7 weeks ago

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Job Summary

Own the product marketing engine for IQ Health, turning market signals into buy signals through messaging, assets, launches, and sales enablement.

  • Messaging & Positioning: Define workflows for health sub-sectors and personas, aligned to strategy and targets.
  • Field & GTM Collaboration: Turn customer stories into content and coordinate launches with Sales and Field Marketing.
  • Insights to Action: Translate market, competitive, and win/loss data into actionable go-to-market and product roadmap recommendations.

Job Description

Develop and implement product marketing plans aligned with IQ Health strategy, roadmaps, and Commercial Unit goals; Define messaging and positioning for workflows targeting health sub-sectors and personas; Create high-impact marketing assets that clearly communicate value to prospects and customers; Build and roll out effectively designed sales tools to support the sales team; Collaborate with Field Marketing and Sales to identify customer success stories and turn them into content; Develop thought leadership content to support GTM initiatives; Plan and coordinate launches and releases; Act as a health expert in sales meetings and events; Provide feedback to shape product management decisions and influence the product roadmap; Partner with Product Marketing, Product Management, Sales, and Marketing to turn market insights into actionable strategies.
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OneAdvanced

Founded in 2008 OneAdvanced has grown into one of the UK’s largest providers of business software and services serving global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million FE learners across the UK, handle over 10 million wills, and so much more.Powering the world of work. We power the world of work through our sector-focused software, that effortlessly gets the job done, giving you the freedom to focus on thriving for your customers and your people.Our brand has evolved through the years to meet the changing needs of our customers. Our story has not yet finished, in fact it’s just starting...Our customers include the NHS, Department for Work and Pensions (DWP), Café Nero, Harvey Nichols, Irwin Mitchell, Manchester University, SpaceNK, London City Airport, Virgin Money, and many more.Follow us:X / Twitter: @advancedInstagram: one_advancedwww.oneadvanced.com

Founded in 1983
Birmingham, England, GBR
2.2K employees (74 in marketing)